It shows us that we don’t need an extreme makeover to improve our health just reduce the sugar we consume and we can be healthier. The film doesn’t try to scare us or forbid us from eating sugar – it aims to redress the information balance in a way that let’s us have our chocolate and eat it too. That Sugar Film allows us to decide for ourselves whether or not it is worth it to consume a lot of sugar. It shows us the reality of one’s man’s experience. The film doesn’t set out to approve or disapprove, nor make fun of people. Sometimes he screams and laughs at the same time (his “unstable” mental state) when eating too much chocolate. His behaviour is more like someone who is dependent on drugs – without sugar he can’t do anything as easily as before. He also begins to develop fatty liver disease. All he wants to do is sleep, covered with a thick blanket. He becomes too lazy to do anything when he’s not eating sugar. His seems to begin to turn into a polar bear entering a sugar-induced hibernation. He puts on weight, of course, but there’s more. low-fat yogurt, cereal, muesli bars, etc.īut after 60 days of maintaining this sugar intake, Damon begins to change. He avoids junk food and just consumes food that is commonly perceived as ‘healthy’, e.g. They help him set his daily sugar intake level at the current average consumed by adults.
Let’s take a look at this form of communications and how it engages its audiences.Īlthough he has led a healthy life so far, Damon has questions in his head like: “Are healthy foods really safe enough enough for us to eat every day?” “Are cereals and other processed foods healthy, especially for children?” “How do I find out what I’m eating anyway?” Damon decided to jump into the world of sugar to try to discover the bitter or sweet truth, brought to us through the medium of documentary storytelling.ĭamon starts out by consulting a doctor, dietician and other experts to gain their support to track his progress. He decides to find out and share his learning experience by making a documentary – That Sugar Film. And he’s curious about the effects on his body. He knows junk food is bad for him but he’s heard different things about how much sugar is really in “healthy” food.
Damon has a lot of questions, especially about sugar.
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